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univers commerce1 (1)
UNIVERSITY

Shops and concept stores

COMMERCE AND CONCEPT STORES

Staging the brand

A retail space doesn’t just present a product: it embodies its promise. It is the primary and even essential medium. It is the point of contact between a brand and its audience, a territory of expression that is both sensory and strategic. We design immersive environments that attract attention, affirm an identity and arouse desire.

Creating desire

Space organization, product scenography, customer flow, signage, furniture: each component is designed to transform the act of purchasing into an unforgettable experience. Our made-to-measure approach enables us to adapt to each business, from the independent outlet to the most audacious concept store. Design should never be an overdone decoration: it translates a vision, embodies an intention and makes the place lively, legible and desirable.